IN THIS LESSON

What is gouache?

Gouache is a water-based paint that offers the best of both watercolor and acrylic—it dries matte, is opaque, and can be reactivated with water. In this lesson, learners explore its history, how it compares to other media, and see real gouache paintings in AR.

Key Concepts:

  • Composition of gouache (pigment + gum arabic + additives)

  • History of gouache in commercial illustration

  • Differences between gouache, watercolor, and acrylic

AR: Scan the image for more.

What is gouache made of?

Gouache is a water-based paint made from three main ingredients: pigment, gum arabic (a natural binder), and sometimes chalk or white pigment to enhance opacity. Unlike watercolor, which is transparent, gouache is designed to be rich and opaque, making it ideal for bold, vibrant applications. It can be thinned with water for translucent effects or used straight from the tube for full coverage.

AR: Scan the image for more.

History of Gouache in Commercial Illustration

Gouache gained popularity in the 20th century, especially among commercial illustrators and designers. Before digital tools, gouache was a go-to medium for creating crisp, flat-color artwork for magazines, posters, and animation backgrounds. Its quick drying time, matte finish, and ability to scan well made it a favorite for professionals needing precision and speed.

Click the image to explore gouache paintings throughout history.

Differences Between Gouache, Watercolor, and Acrylic.

Gouache is a water-based paint made from three main ingredients: pigment, gum arabic (a natural binder), and sometimes chalk or white pigment to enhance opacity. Unlike watercolor, which is transparent, gouache is designed to be rich and opaque, making it ideal for bold, vibrant applications. It can be thinned with water for translucent effects or used straight from the tube for full coverage.

Test Your Knowledge

Connect with fellow artists, share your progress, ask questions, and get inspired! Our private Facebook Group is a space to continue the conversation, showcase your gouache work, and learn alongside a creative, supportive community.

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